If you haven’t heard yet, everyone is obsessed with the coastal-grandmother aesthetic. And while the hype is real, I think there’s an even better aspirational aesthetic out there. Any outfit that gives off “South of France” energy is basically an elevated take on that coastal trend everyone has been buzzing about. You’ll see a lot of the same motifs—strong basics, striped knits, and neutral colorways—but with a touch of rich-aunt energy.

With the Cannes Film Festival behind us, we saw all of our favorite fashion people head down to the South of France. The coastline’s aesthetic dominated their wardrobe, as we saw everyone wearing outfits that are timeless and classic. The looks that I saw were so good that I decided I’ll be copying them all summer long. Have a closer look for yourself.



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